LTT: »Never Rest«. With Oliver Baumgart, 43einhalb

Lunchtime Talk
14 May 2018, 12:30 – 1:45pm, Saal, Marktstraße 13-15

»Never Rest – When selling shoes, avoid standing still.«
Oliver Baumgart, founder 43einhalb, Fulda

43einhalb don’t sell sneakers, they sell stories. Founded by Mischa and Oliver, two passionate sneaker collectors in 2011, the company with more than 60 employees has become one of the most influential sneaker shops in Europe. Since its founding, 43einhalb never saw themselves as retailers, but rather as advertising, event and marketing agency for their own products and brands.
In his talk Oliver speaks about the fusion of trade and services in times of digitalization, the challenges of a designer in the business world and the power of storytelling and interdisciplinary creativity.

Olivers XING-Profile

Posters: Mimi Maxaieie, Hussein Abou Khalil, Sebastian Winter