Thursday, 30 January 2020, 12:30-1:45pm, Saal Altes Theater
Audience Brand Connected. Lunchtime Talk with Benji Wiedemann of WiedemannLampe, London (UK)
Wiedemann Lampe, a brand consultancy founded by Benji Wiedemann and Alex Lampe, is the consolidation of a decade’s worth of watching, teaching and innovating within inter-platform brand management and multi-audience engagement. In 2007, when digital was barely a thing, the pair founded A+B Studio to explore the possibilities of strategically led, integrated design. Now experts in the fluid choreography of brands across physical and digital spaces, Wiedemann Lampe explores and realises how brands can – and should – go beyond their knowledge to embrace the myriad of audience driven, cross platform possibilities. They have helped a host of clients better connect with consumers and customers around the globe.
With a background in design, Benji leads the consultancy’s work defining the meaning of brands, the role they play in the world and their importance in modern culture. This stems from his firm belief that culture is as much a basic human right as it is the highest form of luxury. Benji is a regular judge of design awards and acts as an advisor to the boards of a number of cultural organisations. He often contributes at international design events which have taken him from Japan to Azerbaijan, Switzerland and Germany, where he gets to speak his first language.
Image: Riga RIBOCA1 campaign by WiedemannLampe
Poster: Klaus Birk