Uwe Schneider works as creative director and copywriter in Stuttgart As a brand advisor, he supports companies in their brand development from concept to content and creation. He is the founder of schreibkomplizen.net – a school for advanced writers. After studying graphic design at the Academy of Fine Arts in Stuttgart, he was Junior Art Director at McCann Erickson in Frankfurt. This is followed by work as a freelance copywriter and creative director. 1987-2017 he was a co-owner of an advertising agency. Uwe Schneider teaches graphic design and applied typography in the media design program.