In today’s society light symbolizes prosperity, progress and modernity. But: Too much light in the wrong place and at the wrong time, namely at night, is harmful. We call this light pollution and its effects on people, animals and plants are severe. Although a professional group, called Dark Sky, has committed itself since 20 years to raising awareness of the problem and suggesting solutions for it, this topic is scarcely known in public: there is still limited awareness of the problem.
Light pollution mustn’t be an abstract term but must become tangible. Therefore the new Dark Sky campaign uses the key problem of light pollution, namely artificial light at night, as its key element. The viewer is forced to do, what would be a solution for light pollution: turning the light off.