The Worldwide Moral Movement

  • Jonathan Kopetzky, Johannes Lörz
  • Bachelor thesis, Transmedia
  • Supervisors:Prof Herbert Moser, Prof Dr Holger Lund, Florian Tscharf, Fabian Karrer

The Worldwide Moral Movement is a project that shows how populism and fake news can influence masses of people and their moral concepts: It unmasks common media formats, revealing how established knowledge and moral standards can be manipulated and changed deliberately.

The Worldwide Moral Movement is a fictional populist movement. Its founder and public face is the artificial figure Magnus Sander. He has supposedly simple solutions to complex problems of the time. The core idea: two problems solve each other. Everything that is useful is also legitimate and far removed from common moral concepts. Problems of any kind are curated on the website, solved by a team and made available to the masses in the form of video tutorials. Testimonials tell of the improvements made by the solutions offered and potential supporters of the movement are encouraged to submit problems or solutions, join or donate.

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