Since its genesis at the beginning of the 20th century, the design discipline like no other has been facing radical changes in technological, cultural and social terms. For design journalists this does not stay without consequences, even more so when working for a design magazine such as form, founded already in 1957. In this talk, we are introducing the relaunch process of form design magazine in 2013, we talk about background thoughts, processes and our daily challenges writing about design. And of course we would like to get in touch with our existing (and potential) readers about their expectations towards a contemporary design magazine.

Franziska Porsch studied industrial design at the Burg Giebichenstein Kunsthochschule Halle and finished her studies with a masters degree in 2014. Since then she is working as an editor for form design magazine.

Stephan Ott is design journalist and author. Since 2012 he is editor in chief of form design magazine. Ott studied German studies, theater, film and television studies, history and politics in Frankfurt am Main. From 1999 to 2012, he headed the communications department of the Rat für Formgebung/German Design Council.