Food design and packaging design for food – these are already two design areas that are specifically related to food. And it is good to know what it is mostly about – namely products of the food industry. Questioned on film and given their say, friendly pharmaceutical representatives, funny EU politicians, tired farmers and sighing pigs in high-tech pubs appear. With the industrialization and digitization of agriculture, a major upheaval is imminent in rural areas: farmers are rapidly disappearing, animal and vegetable species are rapidly disappearing, food quality is rapidly disappearing. The food ‘monopoly’ has long been played globally, in such a way that regionalities come under the wheels of investor tractors. The globalized uniform world of airports or shopping centers that are always the same everywhere is spreading globally to fields and corridors. And the resistance to it as well.