As part of the event “The New People. Music as Seismograph”, Cornelia Lund and Holger Lund had asked in a lecture in November 2014 about new forms of love and new gender roles in music video (https://old.mediendesign-ravensburg.de/the-new-people). The text for the lecture “Toward a New Love? Gender Shifting in Contemporary Music Video” has since been published on the online platform Norient:
Today, new music video examples of “new people” and their identity formation and behavior are shown. A discernible trend: nasty things are not simply happening, but are currently being deliberately generated in music videos in order to break down conventional gender roles and present new designs of being human.