Many designers turn up their noses at styling. Why is that? What are the opportunities and risks of this design method that is so dedicated to the surface and its beautification?
Using the example of hair styling, this question is thoroughly investigated with the help of film material. And at the same time, more or less hidden cycles of capitalism are explored, because – also with hair – a lot of money is at stake. A market worth billions. But the dimensions of hair styling are far from exhausted, because it can also change people’s behavior, right down to their most intimate behavior, their sexual behavior. And at this point, at the latest, it dawns on you that styling as work on the surface can be quite profound after all.