Monday, May 23, 2016, 11:30 at Aula Magna of the Faculdade de Belas Artes da Universidade do Porto | School of Fine Arts – University of Porto, Avenida Rodrigues de Freitas – 265, 4049-021 Porto, Portugal


Wednesday May 25, 2016, 15:30 at the ISMAI – Instituto Superior da Maia, Av. Carlos Oliveira Campos – Castelo da Maia 4475-690 Avioso S. Pedro, Portugal,frameless.htm


How to deal with digitalization? Several aesthetic developments have emerged over the past few years in the laboratory called music video. These developments could be filed under the term “post-digital.” On the one hand, the videos show tendencies to avoid the look of the digital by going analog and retro, or, on the other hand, just the opposite, by stressing the fact of digital artificiality, exposing and over-affirming it by being hyper-digital.

In the past two years, hyper-digital music videos have not only shown and praised the potential and power of the digital – which has been done before in music videos as well –, but they have shown how the digital infects our lives, our conditions of living, our identity (or whatever is the rest of it), making the digital and its effects on our lives the main subject itself.

Alongside some examples the lecture will present these recent developments, made with digital tools in a masterful and ultra-skilled way to question just what comes out: digitalism. So the critic of digitalism comes in an over-affirmative way, the hyper-digital, and that is what is new about this development, connecting it to philosophical tendencies like accelerationism.


Holger Lund is an art historian and design studies scholar as well as curator and DJ. Since the end of 2011 he has been Professor of Media Art, Applied Art and Design at the Baden-Wuerttemberg Cooperative State University, DHBW Ravensburg. Together with Cornelia Lund, he has directed the media art platform “fluctuating images” since 2004 and he has curated many exhibitions as well as film screenings and live events.

His main research interests are media art and music visualization. In 2009 he published Audio.Visual – On Visual Music and Related Media with Cornelia Lund, and, between 2013 and 2016, several vinyl compilations dedicated to global hybrid pop. Holger Lund is the co-initiator of “Design of the Future” symposia at DHBW, which were followed by a publication in 2014 (avedition), as well as co-initiator of the symposium “The New People. Music as Seismograph” in 2014 (including a publication).