A team of students from the Media Design course has won a silver trophy at the GWA Junior Agency, the most demanding university competition for marketing communication. A campaign about hand washing brought the media design students success. And they also won the prize for the best “making of”.
The DHBW students’ task was to give a new soap its proper first appearance on the market. The aim was also to draw more attention to the topic of hand washing and hygiene. And so the idea of a soap with a voice and character was born. While washing, for example, the – imitated – voice of Franz Beckenbauer tells us that clean hands are never completely wrong. Depending on taste, other characters and voices are also on offer, and the students have written appropriate texts for them. At the award ceremony in Hildesheim, the students diligently covered doors, traffic light pushers, toilet flushes and other germ carriers with “clean” stickers. This went down well with the jury, as did many other business ideas. Silver and the prize for the best “making of” were the reward.
“The Junior Agency 2015/2016 was again full of energy and inspiration. It’s great to see how passionate the students are about what they do,” praised Roland Bös, chairman of the jury and managing director at Scholz & Friends.
The special thing about the GWA Junior Agency is that marketing and design students work together with advertising agencies for one semester to think up and develop communication solutions and campaigns for real clients. At the DHBW Ravensburg, the Media Design and Business Administration-International Business courses worked hand in hand. The coaching agency was Leonhardt & Kern, the client Reckitt Benckiser. The agencies coach and accompany the process – from research to strategic planning to creative implementation.
The best agencies in their field are members of the Gesamtverband Kommunikationsagenturen GWA (Association of Communications Agencies). The young creative talents of the DHBW Ravensburg regularly do brilliantly in this competition – in the past years they won silver four times and gold once. This year’s work was supervised by professors Herbert Moser and Mathias Hassenstein.