Again, in 2019 one of the two coveted Junior Grand Prix of the Art Directors Club Germany goes to Ravensburg: Jonathan Kopetzky and Johannes Lörz were awarded with the best thesis of the year award and also won gold in the category Experimental Design/Digital with their bachelor thesis “The Worldwide Moral Movement” .
Their project investigates how populism and fake news can influence people and their moral perceptions. The most serious problems of our society are either not heard or are difficult to solve. Their idea: they use provocative means to offer solutions to these problems, taking populism ad absurdum. The students refer to utilitarianism in their project and postulate “everything that is useful is morally justifiable”. With a fictitious movement, the viewer is to be given credible radical solutions and thereby brought to moral self-reflection.
“A work that give shows the middle finger to the moral index, in a dramaturgically brilliant way: The serious, almost bland presentation form with a fictitious ‘visionary‹ lead figure and his hair-raising solutions. It is precisely this intelligent madness and the courage to come up with ideas that are also perfectly suited to the zeitgeist that deserve the award,” said the ADC jury.
The communication campaign for Black Forest tourism “Finally something for young people” of the media design students Annick Buhr, Shannon Rogers, Tabea Edelkott, Julian Schleier, Johannes Lörz, Jonathan Kopetzky, Malte Heines and Julia Maier, which was also successful at the GWA and Red Dot Awards, was also awarded ADC Gold.
A bronze nail in the category “type design” and at the same time the only metal award in this category went to Hannes Drissner and Daniel Zenker for their thesis “Median Grotesk”.
Another five ADC award special mentions went to the semester projects and final theses “Very Able Fonts” (Philip Walch), “Order is half the life” by Julian Schleier, “Sem Destino a Lisboa” by Julia Helm, “At the bottom of the lake” by Tabea Edelkott and Julia Maier and the “Corporate Design Psychiatric Museum Haina” by Mona Bianca Dürer.
The ADC Festival 2019, Germany’s largest meeting of the communications industry on the topic of “Creative Intelligence – How Ideas Are Created”, started on 21 May in Hamburg. The two-day ADC Congress on May 23rd and 24th took place on the topic “The future of people, brands and machines”. The 50 speakers at the ADC Congress included The enfant terrible of the art scene Jonathan Meese, Tarek Müller (About You), design icon Natasha Jen (Pentagram New York), founder of the protest band Pussy Riot Maria Alyokhina, Internet guru Jeff Jarvis and Vice President Facebook EMEA Nicola Mendelsohn.
In the run-up to the ADC Congress, 405 members of the jury for the ADC Junior Competition Ilona Klück met for two days at the HSV Stadium Hamburg under the direction of Jury Chairman Mirko Borsche and Jury Chairwoman. Divided into 27 juries, the most creative minds of the ADC departments judged the entries from the ADC competitions 2019. The ADC exhibition in the Hamburg Museum der Arbeit, which shows the award-winning cases, will continue until June 2.
With the renewed award success in 2019, the Media Design course at the Duale Hochschule Baden Württemberg Ravensburg can assert itself as one of the most influential creative institutions in Germany. The range of categories in which the student projects were awarded reflects very well the overall design understanding of the course and ranges from holistic Communication/Advertising and Corporate Design to Photography and Book Design to special design areas such as Font Design and Experimental Digital Design.
Congratulations to all winners!