In a time when brands are increasingly struggling to attract the attention of their audiences, I would like to talk about the power of innovation and creativity in brand communication. What are the new answers to developing campaigns that stand out from the competition, but also succeed against Netflix, Facebook and Co.?

We’re happy to welcome back Kai Heuser, one of our very first Alumni at Mediendesign Ravensburg. Kai is an integrated creative with a great passion for everything digital, currently based in Hamburg, where he lead the creative department of Jung von Matt/sports. As executive creative director he was responsible for digital campaigns for adidas, the German Football Association (DFB), the German Olympic Sports Confederation or the Elbphilharmonie Hamburg. As a creative director for HEIMAT, Berlin, he built and lead an integrated digital unit developing campaigns and brand experiences for clients such as Google, Hornbach oder CNN International. Previously, he spent six years working at Jung von Matt/Neckar in Stuttgart as digital creative director. With a degree in media design, he is a member of the Art Directors Club Germany, and his works have received numerous awards both nationally and internationally including Cannes Lions, Eurobest, Art Directors Club und The One Show.