Betty Schimmelpfennig is CEO and Senior Art Director of the award-winning interdisciplinary design studio Elastique. Together with Andreas Schimmelpfennig, she founded the studio in 2005. Having studied communication design at HbK Braunschweig, Betty has over 15 years of experience in designing digital media, user experience and interface design.
She loves to conceive and realize interdisciplinary projects, always with an eye for “just the right less”: just enough for the results to communicate clarity. Not more than necessary to avoid cool distance and evoke emotional response.
Her work is being awarded regularly at all major national and international design competitions.